PUMA was founded by Rudolf Dassler in 1948 with the intent of dressing Olympians and top athletes worldwide. Since its inception, the iconic brand has developed into a lifestyle brand with a focus on refining classic styles and collaborations with labels such as ADER ERROR, STAPLE and more. Most recently, PUMA introduced the Clyde Court as a part of their basketball line which takes a culture first approach.
Stretching for miles below Puma's headquarters in Herzogenaurach, Germany, the PUMA archive is a sportswear and sneaker fan’s dream. This never-ending source of design inspiration serves as a creative treasure trove for new ideas and the basis of their new collection, The NeverWorn.
Never worn and preserved for decades, deadstock product gains an authentic and visually satisfying patina overtime, an effect which has been replicated across the collections sneaker offering. With a modern fabric mix combining with vintage-aged materials, retro detailing, and graphics The NeverWorn pack takes old-school favorites and brings them back for the collectors of today and tomorrow.
Iconic PUMA silhouettes like the Blaze of Glory, Slipstream Lo, and Suede are infused with fresh design inspiration, while cult classics like the Arizona, Muenster, Vlado Stenzel, and Space Lab receive a long-overdue comeback. Other key player’s from PUMA’s sporting history – like the infamous T7 tracksuit – take center stage alongside staples like the coach jacket and hoodie, reconstructed with archival graphics and trims to bring out the best of these trademark pieces from yesteryear
Puma
In 2017 Extra Butter and Puma joined forces to celebrate the NYC B-Boy & B-Girl Culture. Being a true b-boy was more than just about the dance. It’s about overall style- through the moves and clothes you’re rocking while doing them. It’s about originality. The crew you rep. The dedication to the craft. Blood, sweat and tears. It’s a mentality, a lifestyle. Once a b-boy, always a b-boy.
