John Elliott was formed in 2012 as a concept by John and his best friend and business partner, Aaron Lavee. The first season was delivered in Spring 13'. It has been John's lifelong passion project of solving the problems he has with his own wardrobe. The John Elliott brand started with basic essentials and focuses on creating functional yet modern fits using unique fabrics. The label's collections have since grown to include a myriad of garment and accessory offerings.